Las Vegas Events announced today that the Wrangler National Finals Rodeo® has named AXS, a trusted leader in advanced ticketing and live event technology, as its exclusive primary and secondary ticketing partner. The NFR, celebrating its 41st year in Las Vegas, is scheduled for Dec. 3 – 12, 2026 at the Thomas & Mack Center.
The expanded relationship brings primary ticketing, official resale, and sponsorship under one partnership, creating a more integrated experience for NFR season ticket holders and fans. Season ticket holders will be able to manage their tickets and resale activity through their AXS account and mobile app, while fans looking to attend individual performances will have access to a secure and transparent official marketplace.
Season tickets and tickets listed through the Official Fan-to-Fan marketplace will be available beginning Aug. 12, 2026. The general public ticket onsale will follow on Aug. 13, 2026 at noon PT.
“Las Vegas Events is pleased to partner with AXS to provide NFR season ticket holders and fans with a more integrated ticketing experience,” said LVE President Tim Keener. “Season ticket holders will be able to manage their accounts through an easy-to-navigate platform supported by AXS’s safety and security protocols. AXS will also become the NFR’s official Fan-to-Fan Ticket Marketplace, giving rodeo fans a trusted place to find and sell tickets as they plan their NFR experience in Las Vegas.”
Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding to compete for a share of the increased purse and the coveted PRCA Gold Buckle. In 2025, the event had a total attendance of 175,846 over the ten rounds of competition at the Thomas & Mack Center and has sold out 379 consecutive performances in Las Vegas.
As the NFR’s exclusive ticketing partner, AXS will receive assets that include on-site, in-arena and in-market branding and exposure opportunities, digital activations and promotions through NFR social and digital channels, and additional opportunities throughout the rodeo season.
“The Wrangler National Finals Rodeo is a bucket-list event with an incredibly dedicated fan base and sustained demand year after year,” said Tom Andrus, President of North America at AXS. “With AXS powering both primary ticketing and official resale, fans get a seamless, trusted experience from a connected ecosystem while NFR gains richer insights and greater control over their own tickets.”
The partnership further strengthens AXS’s leadership across the fair and rodeo market nationally, while reinforcing AXS’s growing presence in Las Vegas. AXS works with leading venues, teams, festivals and live event organizations to deliver modern ticketing solutions designed to support high-demand events, protect fans and give partners more control from onsale through event day.
For more information on the Wrangler NFR, please visit NFRexperience.com or through social media at @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.
