COLUMBUS, Ohio (WSYX) — Not all readers will remember, but there was once a time when you could walk into a Pizza Hut and enjoy a full buffet, pies for under five dollars, and all the parmesan you could shake.
On Tuesday, Pizza Hut announced it will be serving up a slice of that classic 1990s nostalgia to central Ohio diners by launching a new “Throwback Value Menu” alongside a limited-edition streetwear collaboration.
Nostalgia on The Menu
Beginning this week at participating restaurants, the centerpiece of the new/old rollout is the Throwback Value Menu.
The Promotional Lineup Includes:
- $3 Personal Pan Pizzas
- $4 Breadsticks and Cinnamon Sticks
- $10 Medium One-Topping Stuffed Crust Pizzas
Streetwear Collab
Pizza Hut says it has partnered with Dinner Service NY, a New York City-based streetwear label known for its fashion-forward takes on restaurant culture.
The exclusive capsule collection features apparel inspired by vintage Pizza Hut elements, including the brand’s historic red-roof aesthetic and the beloved “BOOK IT!” childhood reading program.
The collection is scheduled to go live to the public on Thursday, July 16, at 1 p.m. EDT (12 p.m. CDT) on the Dinner Service NY website.
Members of the Hut Rewards program will receive early access to the shop starting at 11 a.m. EDT (10 a.m. CDT).
“Back to the Hut” Online Challenges
For digital customers, the chain is introducing a “Back to the Hut” trivia experience inside its mobile app.
Hut Rewards members can test their knowledge of the brand’s history through interactive challenges. Participants will have the opportunity to unlock exclusive rewards, digital collectibles, and retro-themed experiences throughout the summer.
