00:00 Speaker A
how much longer, you know, can these celebrity partnerships, whether it’s Bad Bunny, Sydney Sweeney or even a Cats Eye for Gap, how long could they continue to work to drive traffic and why are they driving traffic?
00:13 Speaker B
Well, I think they can continue to work for quite some time. The consumer has shown remarkable resilience. There’s money there to be to be spent. and sometimes it’s not about the organic growth, it’s about how you can steal share from other people. I think celebrity collaborations, if they’re good, do that because first of all, they spark interest. Second, they create demand because things become a must- have product. You see a celebrity wearing it. It then enters the kind of culture and people say, oh, I must have this.
00:48 Speaker B
It’s just about creating excitement. And actually it’s really interesting because although we talk about the consumer being depressed, where the retailer offers value for money, where they offer interesting products, we see growth. I mean, Tapestry, Ralph Lauren, um, you know, both have done extraordinarily well in a very difficult luxury market. So we know that there is money there to be spent and the celebrity dimension just provides that excuse. It’s that level of excitement and interest that takes products from being
01:27 Speaker B
bland and everyday where you say, hey, I can leave that to a product that you say, hey, I must have this. It’s something that I really, really want. And whether the consumer has that, they’re still willing to spend money.
