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Editor’s note: Click here for live updates on the 2025 Apple event.
The highly-anticipated annual Apple event is this week, and tech nerds and regular smartphone users alike are eagerly anticipating what new software and products may be announced.
This year’s Apple event, titled “Awe Dropping,” is Tuesday, Sept. 9. Apple executives will discuss the company’s year and new products ahead.
Though the media giant hasn’t released an itinerary for the event, media experts expect Apple to unveil the iPhone 17, which has been rumored to feature Apple’s first custom-designed Wi-Fi and Bluetooth chip. The smartphone is predicted to be roughly the same as the iPhone 16 but with a larger front-facing camera (24-megapixels compared to 12-megapixels) and longer battery life.
Here’s what to know about the 2025 Apple event.
What time is the 2025 Apple event?
Apple’s “Awe Dropping” event is at 1 p.m. ET/10 a.m. PT on Tuesday, Sept. 9. It will be held at Apple headquarters in Cupertino, California.
How to watch the 2025 Apple event at home
The Apple event will be available to stream on the Apple website or Apple TV app.
What will be discussed at the 2025 Apple event?
Aside from the iPhone 17, here’s a look at what else is rumored to be unveiled:
Apple Air
In 2024, Apple analyst Ming-Chi Kuo reported that the iPhone Plus line would be discontinued with the iPhone 17, making room for iPhone Air. Bloomberg reported this new model will be about 5.5 millimeters thin, which is about a third thinner than the iPhone 16 pro.
Macworld, an Apple news outlet, also expects the iPhone Air line to create a new camera bar, where the design element that features the phone’s rear cameras stretches across the phone.
Apple Watches
Macworld also expects Apple to revamp its Apple Watch line, debuting the Series 11, SE and Ultra 3. These watches may be larger in size and come with watchOS 26 pre-installed.
AirPods Pro 3
Bloomberg and MacRumors, another Apple news outlet, both predict the AirPods Pro 3 to be released this month with a new design. The latter expects this new AirPod line to feature a new chip for better sound quality, noise cancellation and heartbeat monitoring.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
